Who we are

Vision

At KTFC Society, our vision is to be the catalyst for sustainable growth and innovation in Kerala's tourism sector. We envision a future where every individual in the tourism sector has the tools and support needed to succeed.

Mission

Our mission is to create a collaborative platform for Investors, Professionals, Entrepreneurs, and Employees. Through innovative programs and initiatives, we aim to empower and elevate the entire tourism community.

The Logo Story

The KTFC logo is a fusion of symbols and colors that embody our vision, values, and aspirations.

Flying Bird and Human Symbol: The bird symbolizes strength and power, soaring high above with confidence and grace. It represents our commitment to empower and uplift individuals and communities in the tourism sector. The human figure within the bird's outline reflects our focus on human development and progress, highlighting our dedication to nurturing talent and potential.

Arrow Symbol in K: The arrow symbol within the letter 'K' signifies development and forward momentum. It represents our relentless pursuit of progress and growth, both for ourselves and the communities we serve.

Color Palette:

Red: Symbolizing action, strength, energy, and passion, red embodies our drive to make a meaningful impact and create positive change in the tourism industry. Blue: Reflecting trust, responsibility, and authority, blue represents our commitment to integrity, professionalism, and reliability in all our endeavors. Purple: Signifying imagination and creativity, purple embodies our innovative spirit and our willingness to explore new ideas and possibilities.

Overall Message: Partner with KTFC Community for Development

Our logo encapsulates our mission to collaborate with individuals, businesses, and communities to foster development, innovation, and sustainable growth in the tourism sector.

Objectives

Learn about our core objectives that fuel every initiative at KTFC Society.

  1. Expand activities aimed at the development of tourism in Kerala.
  2. Ensure the well-being of those engaged in the tourism sector, including entrepreneurs, employees, and those working in tourism-related businesses.
  3. Provide the necessary assistance and guidance to both small and large establishments in the tourism sector.
  4. Provide assistance to those involved in manufacturing products related to tourism development.
  5. Cultivate herbal plants for Ayurvedic medical treatments in association with tourism resorts.
  6. Initiate activities related to the Ayush project for tourism resorts, and encourage and promote them.
  7. Implement and promote health initiatives related to tourism and nature therapy.
  8. Implement and nurture/promote farm tourism.
  9. Establish educational institutions to conduct educational programs related to tourism.
  10. Establish clubs associated with tourism.
  11. Organize travel marts and exhibitions related to tourism.
  12. Organize entertaining tourism programs to promote the Kerala tourism sector.
  13. Formulate and implement innovative ideas to nurture the tourism sector.
  14. Assist tourism-related startups.
  15. Undertake activities to enhance the quality standards in Kerala's tourism industry.
  16. Collaborate with the Kerala State Responsible Tourism Mission to implement activities related to responsible tourism.
  17. Collaborate with organizations such as the District Tourism Promotion Council, Indian Railways Catering and Tourism Corporation, Kerala Tourism Development Corporation, International Airport Authorities, and Tourism Department to actively participate in tourism activities. Take up and promote dormant projects and units that contribute to sustainable tourism practices by these organizations for the benefit of tourists.
  18. Create employment opportunities for unemployed youth, especially those with interest and leadership in the hotel business, by involving them in the activities of the organization. Distribute food items prepared at a reasonable cost to the general public and others.
  19. Make necessary investments for tourism activities.
  20. Secure/collect funds through loans or grants from government, apex banks, or cooperative banks for the purpose of project implementation.
  21. Implement and execute projects that attract international tourists. Organize cultural programs and events.
  22. Initiate activities to promote and develop domestic tourism by connecting pilgrimage sites and recreational centers.
  23. Provide training in hotel management, tourism, guiding, and cultural traditions for both members and non-members associated with tourism.
  24. Take over activities as agents by connecting with institutions at the regional, state, and international levels that operate with similar objectives and goals.
  25. Conduct engaging exhibitions, cultural events, fairs, seminars, and similar programs for tourists in an attractive manner.
  26. Providing assistance to tourists,by releasing tourist guides.
  27. Develop and execute projects that are essential for the development of eco-tourism and coastal tourism.
  28. To operate the association office, acquire the space to build an office or purchase a building at a reasonable price.
  29. Providing various types of loan for members.
  30. Start/establish special zones for tourism activities in the model of techno-park.
  31. Conduct projects associated with the Ministry of Ayush.
  32. Provide the necessary assistance to the member associations.